Consumers ages 45 to 54 are too young to consider themselves old, but the health issues they begin to face remind them that they are aging.
Engaging Generation X—those in the 45 to 54-year-old age bracket— in telehealth offers strong potential to address these consumers’ healthcare needs—including an increased risk for heart disease, diabetes, high blood pressure, and more—conveniently from the privacy of their home. But while 67% of 45- to 54-year-olds say they would be willing to try telehealth, just 6% have done so, according to Amwell’s Telehealth Index: 2019 Consumer Survey.
Here are six opportunities to consider when determining the best ways to engage Generation X in telehealth.