Untapped Potential: How to Drive Telehealth Enrollments, Utilization, and Loyalty

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The pandemic has put telehealth on the map in terms of member awareness. However, only 25% of health insurance leaders say telehealth utilization exceeds expectations. If your members don’t realize telehealth is available, or don’t understand why it matters to them, why would they use it?

In this webinar, we discuss the challenges health insurance providers are facing when given the complex task of engaging different member populations in telehealth, and dig deep into the intricacies associated with convincing members to use telehealth. We’ll reveal how health insurance providers should be using different channels and tactics to drive enrollments and utilization, and demonstrate how when used together these channels produce measurable results.

Attendees will learn:

  • How to overcome common challenges associated with telehealth engagement
  • Key member characteristics relevant to virtual care
  • Channel marketing best practices for direct mail, paid search, text and more
  • How to combine efforts to streamline the member journey

Amwell powers telemedicine services for some of the nation's leading healthcare organizations

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Brian Wayling Assistant Vice President, Telehealth, Intermountain Healthcare

“Working with Amwell allowed us to launch Connect Care quickly, with a user interface that is easy...”

“Working with Amwell allowed us to launch Connect Care quickly, with a user interface that is easy for our patients to navigate. Support from the Amwell Medical Group also gave us the ability to provide 24/7/365 care for patients right out of the gate, and continues to ensure our service is always available with a wait time of five minutes or less. We appreciate the support and ongoing innovation that working with Amwell provides for our product.”

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Carey Officer Operational Vice President, Nemours Children's Health System

“Amwell’s platform is so easy for families and providers to use; it was a natural fit for Nemours.”

“Nemours puts patients and families at the center of everything we do, so as we started to think about providing care virtually it was absolutely essential that we still be able to deliver that type of patient and family-centered care. Amwell’s platform is so easy for families and providers to use; it was a natural fit for Nemours. Amwell continues to be the innovative leader in the telehealth space and continues to adopt to our changing needs.”

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Dr. Lo-Fu Tan Associate Medical Director of On Demand Medicine, Southwest Medical Associates

“Together we are making telemedicine an important and new entry point into our healthcare system...”

“Amwell’s approach to telehealth makes the products and services better. When we all share our knowledge and solutions, we advance the industry. Together we are making telemedicine an important and new entry point into our healthcare system, further advancing healthcare options for our patients.”