The pandemic has put telehealth on the map in terms of member awareness. However, only 25% of health insurance leaders say telehealth utilization exceeds expectations. If your members don’t realize telehealth is available, or don’t understand why it matters to them, why would they use it?
In this webinar, we discuss the challenges health insurance providers are facing when given the complex task of engaging different member populations in telehealth, and dig deep into the intricacies associated with convincing members to use telehealth. We’ll reveal how health insurance providers should be using different channels and tactics to drive enrollments and utilization, and demonstrate how when used together these channels produce measurable results.
Attendees will learn:
- How to overcome common challenges associated with telehealth engagement
- Key member characteristics relevant to virtual care
- Channel marketing best practices for direct mail, paid search, text and more
- How to combine efforts to streamline the member journey