MVP Health Care: How a Medicare Advantage Utilization Analysis and the COVID-19 Pandemic Quickly Advanced its Virtual Care Strategy

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MVP Health Care, a regional not-for-profit health plan serving more than 700,000 members across New York and Vermont, launched its telehealth program, myVisitNow®, in 2017. Since launch, MVP Health Care analyzed its Medicare Advantage members’ adoption of telehealth and strategically reintroduced myVisitNow to the population with impressive results. The health plan’s experience with telehealth across all its lines of business also proved critical during the onset COVID-19.

Read this case study to learn how MVP Health Care:

  • Increased telehealth utilization by sixfold among its Medicare Advantage members
  • Strategically altered its approach to engaging Medicare Advantage members in telehealth
  • Rapidly responded to COVID-19 through the expansion of myVisitNow
  • Supported an unprecedented increase in telehealth utilization, which accounted for 30% of all visits

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