Intermountain: Driving Enrollments through Paid Channels

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Intermountain Healthcare is a not-for-profit health system based in Salt Lake City, Utah. Through a head-to-head test with Intermountain’s incumbent agency of record (AOR), Amwell showcased greater effectiveness at acquiring new users to their telehealth platform via digital marketing. Read the case study to learn:

  • The challenges of driving new user acquisition
  • Why Intermountain proposed a head-to-head competition
  • How Amwell’s digital marketing strategy drove enrollments and visits
  • How Intermountain saw 8X more enrollments at a 17X lower cost per enrollment

Amwell powers telemedicine services for some of the nation's leading healthcare organizations

Picture of Brian Wayling

Brian Wayling Assistant Vice President, Telehealth, Intermountain Healthcare

“Working with Amwell allowed us to launch Connect Care quickly, with a user interface that is easy...”

“Working with Amwell allowed us to launch Connect Care quickly, with a user interface that is easy for our patients to navigate. Support from the Amwell Medical Group also gave us the ability to provide 24/7/365 care for patients right out of the gate, and continues to ensure our service is always available with a wait time of five minutes or less. We appreciate the support and ongoing innovation that working with Amwell provides for our product.”

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Carey Officer Operational Vice President, Nemours Children's Health System

“Amwell’s platform is so easy for families and providers to use; it was a natural fit for Nemours.”

“Nemours puts patients and families at the center of everything we do, so as we started to think about providing care virtually it was absolutely essential that we still be able to deliver that type of patient and family-centered care. Amwell’s platform is so easy for families and providers to use; it was a natural fit for Nemours. Amwell continues to be the innovative leader in the telehealth space and continues to adopt to our changing needs.”

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Dr. Lo-Fu Tan Associate Medical Director of On Demand Medicine, Southwest Medical Associates

“Together we are making telemedicine an important and new entry point into our healthcare system...”

“Amwell’s approach to telehealth makes the products and services better. When we all share our knowledge and solutions, we advance the industry. Together we are making telemedicine an important and new entry point into our healthcare system, further advancing healthcare options for our patients.”

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