Intermountain Healthcare is a not-for-profit health system based in Salt Lake City, Utah. Through a head-to-head test with Intermountain’s incumbent agency of record (AOR), Amwell showcased greater effectiveness at acquiring new users to their telehealth platform via digital marketing. Read the case study to learn:
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The challenges of driving new user acquisition
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Why Intermountain proposed a head-to-head competition
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How Amwell’s digital marketing strategy drove enrollments and visits
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How Intermountain saw 8X more enrollments at a 17X lower cost per enrollment