How NYC’s MetroPlus Health Plan Used Multichannel Marketing to Drive Telehealth Adoption During the COVID-19 Pandemic

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MetroPlus Health Plan, a wholly-owned subsidiary of NYC Health + Hospitals, currently serves more than 550,000 members in New York City, 72% of whom are covered through its Medicaid line of business. In response to the COVID-19 crisis, MetroPlusHealth partnered with Amwell to offer their entire member base access to virtual visits.

In this case study, discover how MetroPlusHealth engaged its members in virtual care during the pandemic, including how they:

  • Successfully engaged a large Medicaid population in a telehealth benefit
  • Leveraged multiple marketing channels to inform and educate members about telehealth
  • Used interactive voice response (IVR) calls and SMS texts to drive telehealth registration
  • Engaged nearly 7,000 members in under three months

Amwell powers telemedicine services for some of the nation's leading healthcare organizations

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Brian Wayling Assistant Vice President, Telehealth, Intermountain Healthcare

“Working with Amwell allowed us to launch Connect Care quickly, with a user interface that is easy...”

“Working with Amwell allowed us to launch Connect Care quickly, with a user interface that is easy for our patients to navigate. Support from the Amwell Medical Group also gave us the ability to provide 24/7/365 care for patients right out of the gate, and continues to ensure our service is always available with a wait time of five minutes or less. We appreciate the support and ongoing innovation that working with Amwell provides for our product.”

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Carey Officer Operational Vice President, Nemours Children's Health System

“Amwell’s platform is so easy for families and providers to use; it was a natural fit for Nemours.”

“Nemours puts patients and families at the center of everything we do, so as we started to think about providing care virtually it was absolutely essential that we still be able to deliver that type of patient and family-centered care. Amwell’s platform is so easy for families and providers to use; it was a natural fit for Nemours. Amwell continues to be the innovative leader in the telehealth space and continues to adopt to our changing needs.”

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Dr. Lo-Fu Tan Associate Medical Director of On Demand Medicine, Southwest Medical Associates

“Together we are making telemedicine an important and new entry point into our healthcare system...”

“Amwell’s approach to telehealth makes the products and services better. When we all share our knowledge and solutions, we advance the industry. Together we are making telemedicine an important and new entry point into our healthcare system, further advancing healthcare options for our patients.”

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