In 2013, UnitedHealthcare’s Health Plan of Nevada (HPN) and Optum’s Southwest Medical Associates (SMA) launched a joint virtual care program called NowClinic. Over the next six years, the health plan and provider group worked in tandem to strategically grow the virtual care program, enrolling more than 160,000 members and conducting more than 91,000 video visits. This integrated, collaborative payer-provider approach proved critical when COVID-19 hit and allowed SMA and HPN to meet the huge need for virtual care while keeping care localized.
Read this case study to learn about:
- Factors key to the success of a payer-provider virtual care collaboration
- How SMA and HPN conducted 72,000-plus video visits during the pandemic
- What fueled expansion into virtual primary and specialty care visits
- How SMA scaled provider availability to meet growing virtual care demand
- The vision for NowClinic, including virtual primary care, mobile app integration, and more