A Guide to Telehealth Engagement for Health Plans

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Best Practices for Driving Enrollment, Utilization, and Loyalty

The pandemic took telehealth adoption to new heights, but we can’t ride this wave forever. How do we capitalize on increased awareness and enable virtual care to flourish and grow? It comes down to one thing: engagement.

In this whitepaper, Amwell’s marketing team shares best practices collected over the years of working with health plans to build effective engagement strategies. Experts from our team will share how diving deeper into audience insights and member characteristics can drive engagement through a multichannel marketing approach. This guide will also discuss how to utilize these characteristics and specific needs of your membership in an effective way to better plan, test, and refine your telehealth engagement strategy.

Read the whitepaper to learn effective communication methods to drive member enrollment and telehealth utilization.


Amwell powers telemedicine services for some of the nation's leading healthcare organizations

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Brian Wayling Assistant Vice President, Telehealth, Intermountain Healthcare

“Working with Amwell allowed us to launch Connect Care quickly, with a user interface that is easy...”

“Working with Amwell allowed us to launch Connect Care quickly, with a user interface that is easy for our patients to navigate. Support from the Amwell Medical Group also gave us the ability to provide 24/7/365 care for patients right out of the gate, and continues to ensure our service is always available with a wait time of five minutes or less. We appreciate the support and ongoing innovation that working with Amwell provides for our product.”

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Carey Officer Operational Vice President, Nemours Children's Health System

“Amwell’s platform is so easy for families and providers to use; it was a natural fit for Nemours.”

“Nemours puts patients and families at the center of everything we do, so as we started to think about providing care virtually it was absolutely essential that we still be able to deliver that type of patient and family-centered care. Amwell’s platform is so easy for families and providers to use; it was a natural fit for Nemours. Amwell continues to be the innovative leader in the telehealth space and continues to adopt to our changing needs.”

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Dr. Lo-Fu Tan Associate Medical Director of On Demand Medicine, Southwest Medical Associates

“Together we are making telemedicine an important and new entry point into our healthcare system...”

“Amwell’s approach to telehealth makes the products and services better. When we all share our knowledge and solutions, we advance the industry. Together we are making telemedicine an important and new entry point into our healthcare system, further advancing healthcare options for our patients.”